Today's economy is a global one, making the ability to serve clients globally necessary to our strategy. The desire to have a global footprint can be seen throughout our history, from selecting London as our second location in 1985 to opening a Dubai office in 2007.
We operate as a global unit, versus a network of semi-autonomous offices or fiefdoms. Our offices don’t have sales targets and office-specific profit pools, and thus don’t compete against one another for business or the retention of talent. Instead, we operate as one global unit with one profit pool. This leads to significant collaboration across our offices and the fluid movement of people across the firm and around the world. You can experience the global reach of Monitor in a variety of ways, from working for global clients to case teams composed of consultants from around the world to projects staffed in other countries to permanent office transfers.
For example, we were recently hired by an international consumer goods manufacturer to develop a global segmentation of the market for one of their priority product categories. The case team was staffed between our Cambridge, New York and London offices, and conducted research around the world, including Mexico, Indonesia, Switzerland, and South Africa.