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Chinese consumers’ views of the new iPhone

20 January 2012 China Daily

Apple recently canceled the launch of the latest iPhone model in its Chinese retail stores, but that doesn’t stop consumers from wanting to buy it—even though consumers say they don’t think it performs much better than the most recent model, and the voice-activated Siri feature in the iPhone 4S does not work in Chinese, China Daily reported. Monitor’s Huang Yu told the newspaper that a niche group of consumers want luxury products like the iPhone 4S as a status symbol. “The niche group becomes a large number of people in China, given the country’s large population,” he added.