Pharmaceuticals, Life Sciences, and Health Care

Monitor addresses issues such as dealing with industry consolidation, developing strategies for licensing or acquiring new molecules, transforming marketing and sales, and improving innovation effectiveness.

We work with a wide range of pharmaceutical, biotech, medical device, and distribution companies as well as with insurance companies and health care providers.

Innovation Lessons from Kodak’s Failures

Larry Keeley January 18, 2012 Article

Larry Keeley, an innovation expert and partner at Monitor, explains how Kodak’s famous failure to enter digital photography quickly can be a useful lesson for executives looking to innovate now. He writes that a new form of strategic thinking, convergences, “gives leaders a deeper sense of the interdependencies that connect firms, products, systems and services in new ecosystems” and reveals emerging opportunities, typically at the junction of new technologies and customer behaviors.

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Pharma Industry, The Next Challenge—Improving Clinical and Economic Value

Ashley Woolmore, Mike Standing and James Wells February 25, 2011 Article

Determining and communicating the economic value of a product is one of the major strategic imperatives for the pharmaceutical industry as regulatory agencies move toward comparative effectiveness approaches and value-based pricing. Monitor’s Comparative Clinical and Economic Value (CCEV™) approach enables companies to apply economic-value-based thinking across the entire development, commercialization and health care delivery process.

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China, the Life Sciences Leader of 2020

George Baeder and Michael Zielenziger November 17, 2010 Article

At a time when the global life sciences and pharmaceutical industries are beset by major challenges, including patent cliffs, skyrocketing costs of drug approvals and failures in key trials, China is spending billions of dollars on life sciences initiatives. This report finds China poised to become the global leader in life science discovery and innovation within the decade.

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Pricing to Drive Profitability in German Medical Devices

Wayne Nelson, Robert Browne and Philipp Tigges October 8, 2010 Article

The slowed growth experienced by the German medical devices market, a large, global industry with a history of innovation and profit, requires targeted and pragmatic responses from industry leaders. In this article, the authors explain how companies can use value-based pricing systems to optimize their bottom line and avoid being caught in the downward spiral that comes with reactionary price cutting.

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Grow More Profitably by Integrating Marketing and Operational Choices

Thomas Nagle and Lisa S. Thompson September 7, 2010 Article

In this article, Monitor’s Thomas Nagle and Lisa T. Thompson explain how companies can create profitable business models by integrating marketing and operations decision-making. In choosing revenue sources that leverage their strengths, and defining elements of sales that cause functional costs to vary, companies find growth.

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Redefining Health Care

By Michael Porter and Elizabeth Olmsted Teisberg Book

In Redefining Health Care, Michael E. Porter and Elizabeth Olmsted Teisberg prescribe a powerful and actionable agenda for change–setting forth a vision of the health care system in which every actor is focused on improving value, as measured by health outcomes per dollar expended.

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