Media, Entertainment and Advertising

Monitor helps media and entertainment businesses exploit the opportunities for growth presented by the rapid emergence of new technologies, online distribution models, and consumer behaviors. Increased consumer time online, multi-tasking, interactivity, time-shifting, device interoperability, new mobile platforms, and high bandwidth distribution are just some of the forces affecting the sector. We help firms cope with the rapid pace of change, the complexity, and the uncertainty inherent in their industries today as they craft strategies to address the emerging challenges and opportunities.

All these changes also have profound implications for the future strategies of firms involved in the business of advertising. We also help our clients in the media and entertainment sector with optimizing customer retention, reducing churn, and managing customer lifecycle economics.

Recent work has included developing new online properties for a major magazine publisher, and providing strategic advice on major corporate development options for a large diversified media company.

Innovation Lessons from Kodak’s Failures

Larry Keeley January 18, 2012 Article

Larry Keeley, an innovation expert and partner at Monitor, explains how Kodak’s famous failure to enter digital photography quickly can be a useful lesson for executives looking to innovate now. He writes that a new form of strategic thinking, convergences, “gives leaders a deeper sense of the interdependencies that connect firms, products, systems and services in new ecosystems” and reveals emerging opportunities, typically at the junction of new technologies and customer behaviors.

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Improving Innovation Returns Through Business Model Innovation: Video Highlights

Geoff Tuff, Joe Zale, Brian Quinn and Helen Walters June 17, 2011 Article

In these video highlights from Monitor’s recent webcast, “Improving Innovation Returns Through Business Model Innovation,” Monitor thought leaders discuss how analytic tools can provide better decision-making insights to help executives vastly improve their innovation success rates and ensure their business model investments generate bigger returns.

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Delivering Measurable Results: The Path to Profit Improvement

Robert Browne, Josh Lee, Mike Standing and Lisa S. Thompson May 17, 2011 Article

Many companies experience cycles in which revenue growth and cost cutting alternate in focus. While these cycles are understandable, they often damage long-term profitability. In this article, Monitor's Robert Browne, Josh Lee, Mike Standing and Lisa S. Thompson present the Delivering Measurable Results approach, which helps firms escape these cycles of revenue growth and cost cutting by developing programs that can sustainably improve their margins.

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Growth at Work: The Benefits of Building Entrepreneurial Environments

Francesco Fazio, Joel Finlayson and Neil Pearse March 28, 2011 Article

The benefits of having an entrepreneurial culture are clear—it leads to more effective and loyal employees, higher levels of innovation, and faster reaction times, just to name a few. But entrepreneurial environments aren’t just for small start-ups in new markets—even large companies in existing business sectors can create an entrepreneurial environment by employing five key enablers, explain Monitor’s Francesco Fazio, Joel Finlayson and Neil Pearse in this article.

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Grow More Profitably by Integrating Marketing and Operational Choices

Thomas Nagle and Lisa S. Thompson September 7, 2010 Article

In this article, Monitor’s Thomas Nagle and Lisa T. Thompson explain how companies can create profitable business models by integrating marketing and operations decision-making. In choosing revenue sources that leverage their strengths, and defining elements of sales that cause functional costs to vary, companies find growth.

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Megacity Growth Strategy

Jennifer Lacks Kaplan and Mark Pocharski June 12, 2010 Article

The world’s rapidly growing megacities represent significant opportunities for companies seeking new markets and justify a unique approach to an important source of potential growth. In this article, Jennifer Lacks Kaplan and Mark Pocharski explain what it takes for companies to build winning strategies to take advantage of this growth opportunity.

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