Middle East

Monitor has worked with several governments and other organizations across the Middle East. Our work spans a range of topics from national economic development, to tourism strategies, to development of regional industries. We have also served corporations seeking to grow in the region.

Using Stories for Advantage: the Art and Process of Narrative

Doug Randall and Aaron Harms 23 January 2012 Article

“Effective stories that win both listeners’ hearts and minds are critical communications tools that can enable leaders to achieve difficult strategic goals,” write Doug Randall and Aaron Harms in an article in Strategy & Leadership magazine. The onus is on leaders—not their audience—to deliver a successful narrative that transfers meaning and motivation. The authors warn executives that their strategy initiatives are at risk every time the message they deliver is not convincing or clear.

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Innovation Lessons from Kodak’s Failures

Larry Keeley 18 January 2012 Article

Larry Keeley, an innovation expert and partner at Monitor, explains how Kodak’s famous failure to enter digital photography quickly can be a useful lesson for executives looking to innovate now. He writes that a new form of strategic thinking, convergences, “gives leaders a deeper sense of the interdependencies that connect firms, products, systems and services in new ecosystems” and reveals emerging opportunities, typically at the junction of new technologies and customer behaviors.

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Scenario Thinking Applied to the Global Economic Outlook

Peter Schwartz, Jonathan Star, Nikhil Prasad Ojha 31 December 2011 Article

The global economy faces serious risks of a second “great recession” if world leaders fail to cooperate on solutions to prevent “near-term economic divisions to devolve into deeper-seated geopolitical divisions,” write Peter Schwartz, Jonathan Star, and Nikhil Prasad Ojha in The Times of India newspaper. In this piece that demonstrates scenario thinking, the authors project the global economy is likely to go through a near-term period of low growth. The long-term prognosis then depends on the actions—or failures—of leaders to respond.

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What Global Winners Teach Us about Innovation

Nikhil Prasad Ojha, Parijat Ghosh, Sachin Khandelwal, Harsh Kapoor 11 December 2011 Article

In this special report on innovation in India’s Business Today magazine, Nikhil Prasad Ojha, Parijat Ghosh, Sachin Khandelwal, and Harsh Kapoor from Monitor describe key principles of innovation used by successful companies, from mobile phone provider Safaricom in Kenya, to Mexican cement company Cemex, to GE’s green energy products, to create new ways of doing business. “As markets mature and become more competitive, innovation has become an imperative for firms to survive and win,” the authors write.

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Transforming Commercial Models to Address New Health Care Realities

Jeff Wordham and Sheryl L. Jacobson 8 November 2011 Article

Fundamental changes in the health care system are transforming how key stakeholders value, obtain, and process information. While biopharmaceutical companies are experimenting with different solutions, they are not going far enough and fast enough to address new realities. In this article, part of the Monitor Perspectives white paper series, Jeff Wordham and Sheryl L. Jacobson outline how companies can succeed by fundamentally rethinking their approaches to customers, offering and channels.

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Transforming Customer Experiences—How Pharmaceutical Companies Can Deliver Greater Value to Customers: Video Highlights

Dr. Wendy Dixon, David Hole, Sheryl Jacobson and Jeff Wordham 21 October 2011 Article

In these video clips, Monitor thought leaders explain why pharmaceutical companies need to think differently about their commercial models—their approaches to customers, offerings, and channels—to make important changes to their strategies and adapt to the new shape of the pharmaceutical industry.

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Winners and Losers in the New Commodity Price Regime

Peter Schwartz, et al. 11 July 2011 Article

This white paper by experts from Monitor and Global Business Network (GBN) analyzes the impact that deep structural shifts in commodities markets will have on the competitive landscape, including the critical supply chain and business location decisions C-level executives will face as higher prices for food, fuel and minerals become permanent.

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Braving the New World: Sovereign Wealth Fund Investment in the Uncertain Times of 2010

Monitor Group 7 June 2011 Article

In this year’s sovereign wealth fund (SWF) report, Monitor found that 2010 marks the beginning of a new pattern of SWF investment, characterized by an increased number of smaller investments and a focus on financial services and commodities sectors. 

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Deviant Globalization: A Fundamentally New Challenge to U.S. National Security

Nils Gilman, Jesse Goldhammer and Steve Weber Book

In this book, Monitor's thought leaders argue that deviant globalization—the leverage of globalization’s technical platforms to distribute goods and services that violate Western norms and values—is growing rapidly, thanks to a rising demand for illicit goods and services in wealthy countries and deviant actors' ability to profit by arbitraging differences in cultural and moral beliefs.

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Is the Bottom of the Pyramid Really for You?

Ashish Karamchandani, Mike Kubzansky and Nishant Lalwani 22 February 2011 Article

The market for products and services aimed at the 4 billion people living in poverty in developing economies is vast, but so are the obstacles for reaching them. In this article for Harvard Business Review Monitor’s Ashish Karamchandani, Mike Kubzansky and Nishant Lalwani show how smart companies have surmounted barriers of financing, distribution and other challenges to help companies evaluate if they have what it takes to succeed.

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