Heather McLeod Grant and Katherine Fulton
2 June 2010
Article
The Monitor Institute, the social change division of the Monitor Group, today released a case study examining how KaBOOM! innovated its approach to scale by putting its model online for others to copy. KaBOOM! is a national non-profit organization dedicated to saving play through engaging communities; creating dialogue; and providing tools, training and resources to build playgrounds across the United States.
The case study, entitled Breaking New Ground: Using the Internet to Scale: A Case History of KaBOOM!, commissioned by KaBOOM!, looks at the organization's challenges and lessons learned while pioneering an online strategy to scale their program model. Instead of replicating a traditional non-profit approach to organizational growth, KaBOOM! is using the Internet to disseminate its model, empowering local communities to self-organize to build their own playgrounds using free resources and guidelines on the KaBOOM! website. While the idea of giving away a non-profit model itself isn't new, KaBOOM! is one of the first non-profit organizations to take this approach online.
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