Events

Transforming Customer Experiences: Building Tailored Customer Models for the U.S., European, and Chinese Markets

22 May 2012 Webcast

In this live, interactive webcast, Monitor thought leaders will explore critical factors companies must consider in adapting their commercial models to global markets, with particular focus on Europe and China. They will identify key differences in market trends and discuss the implications of those trends for building tailored, winning commercial models. They will also discuss which elements of your commercial model must stay consistent across regions to ensure a consolidated brand essence. Participants will come away with a clear vision for how to adapt and implement their new commercial model across the globe.

Read more

Excellence in Government conference

7 May 2012 Washington, D.C.

In an era of shrinking government budgets, greater accountability for results, and intensified public scrutiny, federal managers face the challenge of delivering more results with fewer resources. These times call for agencies to disrupt their traditional operating models and explore new ways to deliver value to constituents.

Read more

Developing and Using Scenarios

23 - 27 April 2012 Berkeley, California

GBN’s Developing and Using Scenarios course provides an in-depth introduction to scenario planning. Through hands-on experience, you will learn how to craft scenarios and integrate scenarios into strategic planning. In small groups, you will work through each step of the scenario planning process: identifying the focal question, data gathering and interviewing, generating story lines and logics, developing and presenting rich and challenging scenarios, and using scenarios to inform strategic thinking.

Read more