At Monitor, we are changing the way thousands of marketers do their jobs and drive growth for their organizations. Our marketing and pricing capabilities cover a range of issues critical to growth. Our marketing work encompasses: customer segmentation; buying and usage process analysis; deep customer understanding; value proposition development; channel optimization; marketing mix optimization; activation programs; brand strategy and brand value creation; advertising strategy; online channel optimization and integration into multi-channel systems; customer experience design; marketing function organization design. Our pricing work addresses: pricing strategy; value creation; pricing process design; offer development; new product pricing, value communications; sales negotiations; price setting; competitive response; pricing education and training In recent years we have executed extensive capability-building programs with clients, transferring many of the capabilities listed above to our clients and—most importantly—embedding the capability into their organizations to enable future growth. Our methods include a mix of executive education, e-learning tools, work-process software, data and analytics engines, and new planning frameworks.
The technologies that enable us to make and consume motion media are becoming better, cheaper, and more widely available.
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