Commonly referred to as "The Bible of Pricing," The Strategy and Tactics of Pricing provides a comprehensive overview of pricing strategy in an easy to read, pragmatic style, featuring walk-through examples, illustrating how companies successfully implement pricing strategies.

Internet Marketing introduces an integrated online and offline marketing framework that shows how to move customers through four stages of customer relationships (Awareness, Exploration/Expansion, Commitment, Dissolution).

One of America's foremost prognosticators and author of the bestseller and management classic The Art of the Long View, Peter Schwartz discusses the big surprises ahead, the resulting scenarios that are creating the future of our world, and what they will mean for you and your

Argyris contends that management advice rests upon discrepancy and appealing as the ideas for creative change may be, most are simply not workable.

Future Wealth forecasts an imminent economic transformation that promises to revolutionize the economic lives of everyone, not just the wealthy – changing the rules of business and affecting the investments of our society.

“Using scenarios is rehearsing the future,” says Peter Schwartz. Emphasizing the need to make better decisions for the future through scenario planning, he asserts that it is not the tangibles of life but the intangibles that make a difference: our hopes and fears, our beliefs and dreams.

Competitive Advantage extends Michael E. Porter's proven analytical techniques to the discrete activities of the individual firm. Analyzing the basis of competitive advantage, Porter presents the “value chain” as a framework for evaluating and improving companies’ competitive position.

One of America's foremost prognosticators and author of the bestseller and management classic The Art of the Long View, Peter Schwartz discusses the big surprises ahead, the resulting scenarios that are creating the future of our world, and what they will mean for you and your business.