Attracting Foreign Direct Investment

Foreign direct investment (FDI) can play a critical role in accelerating prosperity. FDI triggers technology spillovers, facilitates human capital formation, contributes to international trade and integration, generates competition, and creates new opportunities for local enterprise and talent development.

Monitor has helped countries across the world target and activate the kinds of investments that create the most value for an economy—those that generate employment and stimulate productivity. Monitor is also distinguished by an investment arm, which provides us with a unique understanding of how companies make and structure their investment choices.

The first component of Monitor’s work in FDI aligns investment promotion efforts with the economic structure and strategies of a region or nation. Leveraging a unique understanding of competitiveness, teams can identify priority clusters for FDI and isolate the key entry points and white spaces that present opportunities for foreign enterprises. A central part of this challenge is isolating the current barriers to investment, and understanding how these barriers can be overcome through focused policy or infrastructure initiatives that open clusters up to foreign investment.

Additionally, Monitor helps countries optimize their investment promotion resources and efforts. Monitor applies unrivalled marketing methodologies to understand: What are the priority groups of investors the region should attract—from which countries and of what size? What process and what considerations inform the relocation and expansion decisions of these target investor segments? Where in the process and by what value propositions can we ensure that these investors come to this region? The end result is increased effectiveness and maximized return on a region or nation’s foreign investment promotion.

Finally, Monitor’s work seeks to activate real investment deals by maximizing the value of networks and information to help global companies and local governments identify and realize opportunities of mutual value. Monitor has developed an extensive network of deep relationships with decision-makers and leading corporations that are often seeking new market opportunities and access. In previous engagements, Monitor has helped nations progress on ambitious action plans by bringing in lead investors that can provide the necessary human, technological, and financial capital to realize results.

With this offering, leaders are able to:

  • Align FDI strategies with economic priorities for the region
  • Focus investment promotion to maximize return in terms of the volume and structure of FDI inflows
  • Activate investment deals by leveraging global networks