Monitor’s Marketing, Pricing, and Sales practice is dedicated to helping clients across a broad range of sectors and geographies achieve measurable, superior results. We work closely with clients to create answers for their toughest growth challenges and build the capabilities to enable future growth. We have a proven track record of consistently increasing clients' growth rate by at least 2x to 3x, and margins by 5 to 10 percent.

Monitor understands that the role of marketing has broadened and has become much more critical to a company’s bottom line. A company’s revenue and cash flow increasingly rely on the marketer’s ability to make integrated commercial choices and effectively mobilize organizational and network resources towards highest-value opportunities. At the same time, today’s commercial leaders face a complex set of both external and internal challenges. Hover over this chart to learn more.

Disruptive forces such as globalization, sustainability, and the widespread use of connective technology are fundamentally changing the requirements for success, including the tenets of customer engagement, the fundamentals of customer economics, and the nature of competitive intensity. These shifts significantly impact how companies should best structure their organizations and their work, as well as how to secure the vital capabilities to do so.

Monitor’s Marketing, Pricing, and Sales practice can help you meet these challenges and answer your most pressing commercial questions:

MARKETING

How can I . . .

• Drive growth for my in-line businesses?
• Drive growth across my portfolio and harness the power of a franchise?
• Influence the organization to create more compelling offers and products? Ensure the marketing and customer perspective is infused into product development?
• Maximize the success of my upcoming launches?
• Best reach my customers using both traditional and non-traditional (word of mouth, social media, etc.) tools of engagement?
• Optimize my channel strategy?
• Manage a diverse range of constituents?
• Build and strengthen my brand?
• Innovate around customer experience?

PRICING

How can I . . .

• Ensure my prices reflect the real value my products and services bring to my customers?
• Improve my margins?
• Set my prices to maximize profitability while driving growth?
• Maintain pricing discipline within my organization?
• Optimize my pricing processes, decision rights, and policies?

SALES

How can I . . .

• Improve the performance of my sales force?
• Enable effective sales conversations?
• Ensure my marketing strategy is being effectively carried out by my sales force?
• Grow my strategic accounts?

BUILDING AND TRANSFORMING ORGANIZATIONS

How can I . . .

• Transform my marketing organization to excel in today’s complex market?
• Build organizational capabilities for marketing, pricing, and sales?