Monitor’s strategic pricing approach helps clients significantly improve profits by enabling them to: (1) gain deep insight into customer value and buying behaviors; (2) influence willingness to pay through value communications; and (3) restructure offers and prices to align with value delivered.

• Strategic pricing helps maintain profitability by:
  - Identifying the offering's value and customers' purchasing behaviors
  - Producing the offer to align value and price
  - Ensuring that customers acknowledge value
  - Changing business practices to support value-based approach
• Leads to stronger customer relationships as well as margin and volume growth, by maximizing value delivered

Our strategic pricing approach yields a significant and sustainable increase in profitability—generally a 15 to 20 percent margin improvement.

Economic Value Estimation® Tool and Buying Process
Enables understanding of the offering's value and buying behaviors

Offering Configuration and Price Metrics
Focuses on designing the offer to align with value and price

Value Communication and Account Planning
Ensures that customers acknowledge value

Price Policies and Capability Building
Focuses on changing business practices to support value-based approach