Monitor’s approach to the sales organization is designed to unlock profitable growth in the commercial engine by enabling more effective sales conversations, which create behavioral change over time with key customers.

Monitor’s sales effectiveness approach is three-pronged:

• Implement sales-ready content to prepare reps with value-based messages, supporting content, and tools
• Look ahead to longer-term account goals and get there through behavioral shifts and relationship building
• Design organizational structures, systems, and capabilities to support sales model

Monitor has applied this approach in a number of industries with resounding results.

“Wow. Your approach helped me to uncover something about one of my best customers that I otherwise may not have found.”
- Pharmaceutical Sales Rep

“Your approach to account planning was eye-opening. It helped us approach our customers in a way we never have before.”
- Senior Sales Manager, Materials Supplier

“Your support helped us to design a sales system that helps us provide better service at reduced costs for the right mix of customers.”
- Senior Executive, Beverage Manufacturer

Sales-Ready Content (QicPics, Objection Handling, others)
Transforms "marketing" materials into material that is customized for use by the sales force

Economic Value Estimation™ Approach
Identifies value of product or service that can be communicated to customer to justify pricing

Communication Campaigns and Channel Mix
Structures longer-term planning that enables the achievement of account goals

Customized Training Programs
Designs organizational structures, systems, and capabilities to support the sales model