Building Organizational Capabilities: Marketing, Pricing, and Sales

APPROACH

Monitor’s approach to functional excellence strengthens a company’s ability to make and execute higher-quality commercial choices, overcome internal barriers to growth, and more consistently generate profitable growth.

The functional excellence approach embeds capabilities into organizations to enable future growth.

RESULTS

Monitor’s approach has fostered substantial growth for its clients.

TOOLS

Functional Excellence Assessment
Assessment of capability gaps and internal organizational challenges

Capability-Building Road Map
Creates concrete plan for executing organizational change

Marketing System Alignment
Design of changes required to improve quality of choices, including marketing doctrine, management systems, and organizational structure

Change Campaign Design and Management
Structures a comprehensive change campaign to embed the new capabilities within the organization