Monitor uses differentiated insight into how customers learn and move through the decision-making process to develop more effective and lower cost go-to-market and engagement models. This approach focuses marketing activity; uses buying behavior insight to engage customers; aligns marketing organizations to make the customer, not the channel, the point of integration for marketing activities; and tracks, measures, and adapts spend.

Monitor’s Engagement approach results in a 20 to 25 percent improvement in yield on spend. Other benefits include:

• Competitive advantage through a more effective, lower-cost engagement model
• Better decision-making through alignment and coordination across departments/functions
• Metrics that track and monitor the most important shifts in customer perception and behavior

Channel Pathways
Focuses marketing activity on critical customer “access points”—when and where the customer is open to learning

Experience, Core Interactions, and Tactical Plan
Leverages buying behavior insight to make channel choices and design optimal experience; engages customers by integrating messaging and activities

Spend Allocation, Budget and Timing
Identifies the optimal allocation of marketing spend across programs and tactics

Monitor Dynamic Feedback
Takes a dynamic approach to systematically tracking, measuring, and adapting spend