Monitor's systematic approach to product launches—from launch readiness assessment to holistic launch support to launch capability development—improves clients' launch success and creates significant shareholder value.

A successful product launch depends on integrating four critical elements:

• Product Strategy: make choices using deep customer insights
• Business Model and Resource Allocation: link and align go-to-market approach with business opportunity
• Tactical Plans and Execution: create plans aligned with strategy
• Program Management: mobilize and align the organization with the launch and key activities

Our launch strategy drove one of the most successful medical device launches in industry history.

GrowthPath®
Suite of tools that enables development of product strategy (See Driving Growth for more detail.)

Channel Pathways
Focuses marketing activity on critical customer “access points”—when and where the customer is open to learning

Value Pricing
Aligns price with value

Tactical Planning
Structures the development and measurement of tactics to successfully execute on strategic launch objectives

Program Management
Enables the mobilization and alignment of the organization against the launch and other key activities