Monitor’s approach to driving organic growth provides clients with a better way of exploring all possible sources of opportunity, so they can pursue those with the most potential.

The GrowthPath® approach:

• Enables clients to identify where in the market they can compete and win
• Focuses on the specific customer behaviors that generate disproportionately more growth for a company
• Defines reliable, valid growth opportunities, insights, and integrated plans to overcome organizational barriers
• Drives growth at both the business and enterprise level

The GrowthPath® approach yields a significant and sustainable increase in profitable organic growth rate, typically 1.5x to 2x current growth.

Monitor's GrowthPath® approach is an integrated set of frameworks that reliably drives organic growth.

Buying Process
Identifies and prioritizes of market opportunities

Action Segmentation® Tool
Identifies behaviorally and attitudinally distinct segments in an actionable and meaningful way

Customer Portrait® Tool
Provides rich segment description that enables a deep understanding of the drivers of segment behavior

Benefit Ladder/Winning Competitive Edge
Identifies distinct, realistic, and sustainable sources of advantage

Activation Strategy
Ensures the right marketing programs are delivered to the right customers at the right time