Monitor’s approach redefines the way companies think about branding: shifting it from an expensive, misunderstood concept too often driven by marketing communications, to a behavior-based activity designed to increase company revenues.

Monitor has done extensive branding work with major companies across industries worldwide, leading them to improved brand performance.

For example, an insurance company experiencing negative growth was transformed by repositioning:

• Reversal of the four-year membership decline of 8 percent per year to an increase of 4 percent per year over the next three years
• An increase in operating margins by 40 percent, operating profit by 100 percent, and revenue growth rate by five-fold (from 3 percent CAGR to 15 percent CAGR) over the next six years
• Improved retention rates of existing members and increased share in accounts where the company was currently the secondary provider

The Branding for Results® Approach builds and reinforces a strong brand. Tools to support this approach include:

BrandMonitor®
Develops a rich understanding of brand condition and potential

Brand Intent®
Identifies connections and differences between what the company intends for brand and what customers believe

Brand Activation
Enables the transformation of the brand to achieve desired change

Brand Tracking
Measures both the internal and external benefits of branding