No other discipline can match innovation’s power in creating the new—the strategic options that are currently unavailable, the business models and processes that remain undeveloped, and the offerings and customer experiences that have yet to be imagined. Monitor Innovation and its core unit, Doblin Inc., have developed and practiced this uniquely generative discipline for over 30 years.

Almost everyone recognizes that innovation is no longer optional—that as the pace of structural change accelerates across industries and as the world evolves and adapts at an astonishing rate, today’s leaders realize they must move from optimizing current models to continually reinventing them. The challenging part is how to do so reliably and successfully, as evidenced by a “normal” innovation failure rate of 96 percent. However, through disciplined protocols, tools, and methodologies, it is possible to make what’s often happenstance repeatable and dependable.

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