Media, Entertainment and Advertising

Monitor helps media and entertainment businesses exploit the opportunities for growth presented by the rapid emergence of new technologies, online distribution models, and consumer behaviors. Increased consumer time online, multi-tasking, interactivity, time-shifting, device interoperability, new mobile platforms, and high bandwidth distribution are just some of the forces affecting the sector. We help firms cope with the rapid pace of change, the complexity, and the uncertainty inherent in their industries today as they craft strategies to address the emerging challenges and opportunities.

All these changes also have profound implications for the future strategies of firms involved in the business of advertising. We also help our clients in the media and entertainment sector with optimizing customer retention, reducing churn, and managing customer lifecycle economics.

Recent work has included developing new online properties for a major magazine publisher, and providing strategic advice on major corporate development options for a large diversified media company.

Innovation Lessons from Kodak’s Failures

Larry Keeley January 18, 2012 Article

Larry Keeley, an innovation expert and partner at Monitor, explains how Kodak’s famous failure to enter digital photography quickly can be a useful lesson for executives looking to innovate now. He writes that a new form of strategic thinking, convergences, “gives leaders a deeper sense of the interdependencies that connect firms, products, systems and services in new ecosystems” and reveals emerging opportunities, typically at the junction of new technologies and customer behaviors.

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Scenario Thinking Applied to the Global Economic Outlook

Peter Schwartz, Jonathan Star, Nikhil Prasad Ojha December 31, 2011 Article

The global economy faces serious risks of a second “great recession” if world leaders fail to cooperate on solutions to prevent “near-term economic divisions to devolve into deeper-seated geopolitical divisions,” write Peter Schwartz, Jonathan Star, and Nikhil Prasad Ojha in The Times of India newspaper. In this piece that demonstrates scenario thinking, the authors project the global economy is likely to go through a near-term period of low growth. The long-term prognosis then depends on the actions—or failures—of leaders to respond.

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Insights from the Field: Ideas for Fixing American Capitalism with Roger Martin

Steven Goldbach and Roger Martin November 18, 2011 Video

Roger Martin, the author of Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL, discussed his ideas for changing executive compensation, financial services regulation, and tax policies to rebuild an economy that generates prosperity and growth. The interview with Monitor’s Steven Goldbach is part of Monitor’s “Insights from the Field” series of discussions with leaders sharing their perspectives on important issues.

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Flipping Orthodoxies: Overcoming Insidious Obstacles to Innovation

Bansi Nagji and Helen Walters August 26, 2011 Article

When it comes to innovation, sometimes organizations need to get out of their own way. Orthodoxies, or tightly held beliefs that guide a company’s decisions, can be dangerous to a company’s success, write Monitor’s Bansi Nagji and Helen Walters in the Fall 2011 issue of Rotman Magazine, published by the Rotman School of Management at the University of Toronto. As a result, they write, orthodoxies must constantly be sought out and “flipped” for a business to stay at the forefront of its industry—or even to stay afloat.

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Five Ways That Standardization Can Lead to Innovation

Henry King August 4, 2011 Article

“At a time when we are constantly being told to value the new and the different, it may come as a surprise to learn that the standard, the shared and the common can be strong drivers of transformation,” writes Monitor’s Henry King, in this essay for Fast Company Design. King, who is an associate partner with the innovation strategy firm Doblin, part of Monitor Group, cites five illustrations from business to demonstrate how standardization—in business processes, common organizational goals, common platforms, shared cultural values, and equipment interfaces—are critical tools of innovation.

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Why Memory Matters—Transformational Ideas for Customer Engagement: A Monitor Webcast

Steven Goldbach, Mark Pocharski, Robert Lurie, and Vinay Gupta July 28, 2011 Video

In this webcast, Monitor’s thought leaders discuss the latest research into the psychology behind decision-making and memory formation, using this framework to identify a practical approach for getting customers to remember your company’s messages and assessing the quality of your customer engagement strategy.

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Winners and Losers in the New Commodity Price Regime

Peter Schwartz, et al. July 11, 2011 Article

This white paper by experts from Monitor and Global Business Network (GBN) analyzes the impact that deep structural shifts in commodities markets will have on the competitive landscape, including the critical supply chain and business location decisions C-level executives will face as higher prices for food, fuel and minerals become permanent.

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Improving Innovation Returns Through Business Model Innovation: Video Highlights

Geoff Tuff, Joe Zale, Brian Quinn and Helen Walters June 17, 2011 Article

In these video highlights from Monitor’s recent webcast, “Improving Innovation Returns Through Business Model Innovation,” Monitor thought leaders discuss how analytic tools can provide better decision-making insights to help executives vastly improve their innovation success rates and ensure their business model investments generate bigger returns.

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Integrated Marketing—Think Hockey, Not Football: An Animated Video

Steven Goldbach May 24, 2011 Article

In this animated video, Monitor partner Steven Goldbach explains that integrated marketing teams should be modeled more like hockey teams than football teams—they should be composed of quick-thinking and fast-acting team members instead of specialized, inflexible individual players.

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Delivering Measurable Results: The Path to Profit Improvement

Robert Browne, Josh Lee, Mike Standing and Lisa S. Thompson May 17, 2011 Article

Many companies experience cycles in which revenue growth and cost cutting alternate in focus. While these cycles are understandable, they often damage long-term profitability. In this article, Monitor's Robert Browne, Josh Lee, Mike Standing and Lisa S. Thompson present the Delivering Measurable Results approach, which helps firms escape these cycles of revenue growth and cost cutting by developing programs that can sustainably improve their margins.

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