By Jonathan Starr and Doug Randall
Businesses increasingly realize that significant growth opportunities are unlikely to come from incremental change.
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By Bernie Jaworski and Mike Morrison
Learning what, when and where it's needed.
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By Tom Nagle, George Cressman
Many companies set their prices without doing anything to manage the pricing environment.
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Scenario Thinking for Business Executives and Corporate Boards.
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By Jeffrey Rayport
CIOs and CMOs must join forces to address customer interaction challenges -- not from their well-defended functional silos, but together.
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By Bernard Jaworski, Jeffrey Rayport
Technology is taking over front office roles in customer relationship management and sparking a revolution.
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By Geoff Tuff
More than ever, executives are facing an imperative to drive more sustainable growth.
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By Jennifer Barron, Jim Hollingshead
In today's marketing world, segmentation is often treated as old hat. And it's no wonder.
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By Bernie Jaworski, Katherine Jocz
After the dot-com downfall, the new-economy mantras appear to have lost their luster.
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By Kurt Dassel, Matt Dunn
The South Carolina Competitiveness Initiative is a two-year project that began with an assessment of the competitiveness.
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