Tourism, Travel and Transportation

Monitor works with leading players in the tourism, travel, and transportation sectors to address the many opportunities for growth presented by current industry trends. These include harnessing new distribution and marketing channels, especially online; developing global travel and tourism brands; creating new business models; and restructuring operations.

Recent work has included the development of a complete strategy to establish a global brand for a leading tourist destination in Asia.

Growth Scenarios: Tools to Resolve Leaders' Denial and Paralysis

By Jonathan Starr and Doug Randall

Businesses increasingly realize that significant growth opportunities are unlikely to come from incremental change.

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Just-in-Time Executive Development

By Bernie Jaworski and Mike Morrison

Learning what, when and where it's needed.

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Don't Just Set Prices, Manage Them Strategically

By Tom Nagle, George Cressman

Many companies set their prices without doing anything to manage the pricing environment.

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Energy Strategy for the Road Ahead

Scenario Thinking for Business Executives and Corporate Boards.

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Why CIOs and CMOs Need Each Other

By Jeffrey Rayport

CIOs and CMOs must join forces to address customer interaction challenges -- not from their well-defended functional silos, but together.

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Best Face Forward

By Bernard Jaworski, Jeffrey Rayport

Technology is taking over front office roles in customer relationship management and sparking a revolution.

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Driving Organic Growth

By Geoff Tuff

More than ever, executives are facing an imperative to drive more sustainable growth.

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Making Segmentation Work

By Jennifer Barron, Jim Hollingshead

In today's marketing world, segmentation is often treated as old hat. And it's no wonder.

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Rediscovering the Customer

By Bernie Jaworski, Katherine Jocz

After the dot-com downfall, the new-economy mantras appear to have lost their luster.

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A Strategic Plan for South Carolina

By Kurt Dassel, Matt Dunn

The South Carolina Competitiveness Initiative is a two-year project that began with an assessment of the competitiveness.

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