Media, Entertainment and Advertising

Monitor helps media and entertainment businesses exploit the opportunities for growth presented by the rapid emergence of new technologies, online distribution models, and consumer behaviors. Increased consumer time online, multi-tasking, interactivity, time-shifting, device interoperability, new mobile platforms, and high bandwidth distribution are just some of the forces affecting the sector. We help firms cope with the rapid pace of change, the complexity, and the uncertainty inherent in their industries today as they craft strategies to address the emerging challenges and opportunities.

All these changes also have profound implications for the future strategies of firms involved in the business of advertising. We also help our clients in the media and entertainment sector with optimizing customer retention, reducing churn, and managing customer lifecycle economics.

Recent work has included developing new online properties for a major magazine publisher, and providing strategic advice on major corporate development options for a large diversified media company.

The Evolving Internet: A Look Ahead to 2025

Monitor Global Business Network and Cisco August 25, 2010 Article

This report from Monitor's Global Business Network and Cisco examines the driving forces and uncertainties that will shape the Internet's future. The scenarios suggest how a range of critical factors such as net neutrality policies, infrastructure investments and consumer response to pricing models could influence the Internet's potential to advance global prosperity, business productivity, education and social interaction.

 

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Businesswomen in Saudi Arabia: Characteristics, Challenges, and Aspirations in a Regional Context

Noura Alturki and Rebekah Braswell July 14, 2010 Article

Monitor Group and Al-Sayedah Khadijah Bint Khuwalid Businesswomen Center carried out a study on current and aspiring female business owners in Saudi Arabia to better understand the challenges and opportunities facing Saudi businesswomen and provide reliable data about them. The report also identifies practical ways to support Saudi businesswomen.

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Megacity Growth Strategy

Jennifer Lacks Kaplan and Mark Pocharski June 12, 2010 Article

The world’s rapidly growing megacities represent significant opportunities for companies seeking new markets and justify a unique approach to an important source of potential growth. In this article, Jennifer Lacks Kaplan and Mark Pocharski explain what it takes for companies to build winning strategies to take advantage of this growth opportunity.

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The Psychology of Innovation

Pedro Arboleda June 6, 2010 Article

Pedro Arboleda, a partner at Monitor, writes in the ABC newspaper of Madrid, that commercially-effective innovation requires a clear alignment of interests among people critical to the innovation process—scientists, entrepreneurs, financiers, managers, and even politicians—all of whom provide the necessary ingredients for the special innovation “sauce” to have a viable life in the marketplace.

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How Innovation Really Works

Nikhil Prasad Ojha, Parijat Ghosh, Sarah Stein Greenberg, Anurag Mishra, with staff of Business Today Magazine May 30, 2010 Article

In this article, “How Innovation Really Works,” experts from Monitor produced a special research report with Business Today to explore how Monitor’s Ten Types of Innovation™ framework applies to growing, innovative companies in India.

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Open Innovation in Arab Family Businesses: A Must or an Oxymoron?

Kristina Rogers, Dr. Steffen Gackstatter, Ramia El Agamy, MSc April 29, 2010 Article

In the lead article of Tharawat magazine’s 6th volume, Monitor's Kristina Rogers and Dr. Steffen Gackstatter explore the applicability of the Open Innovation concept to the Arab family business construct.

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How to Set an Innovation Agenda

Bansi Nagji and Brian Quinn April 12, 2010 Article

In this feature article "Shotgun Blues" from The Conference Board Review, Monitor's Bansi Nagji and Brian Quinn explain how corporate leaders can set a course to innovate in their organizations and industries to unlock value and create new opportunities for growth.

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Stop Reacting to Buyers’ Price Expectations; Manage Them

Thomas T. Nagle, Joseph Zale and John Hogan April 2, 2010 Article

In this article adapted from the authors’ new book, The Strategy and Tactics of Pricing (Prentice Hall, 2010), coauthors Thomas T. Nagle, Joseph Zale and John Hogan explore how executives can create pricing policies that lead to profitable and productive customer relationships.

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Accelerating Corporate Transformations, a Webcast Presentation

April 1, 2010 Article

In this webcast presentation, experts from Monitor share specific insights gained from 25 years of experience helping executives lead major transformations in their organizations. Experts explain the critical enablers of successful transformation and the barriers that every leader must anticipate and confront. And they will explain why speed is essential to execute bold new ideas that create lasting impact.

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Webinar - Accelerating Corporate Transformations

Bob Miles, Eamonn Kelly, Vincent Firth and Amelia Dunlop April 1, 2010 Article

In these video highlights from the Accelerating Corporate Transformations webcast presentation, experts from Monitor share specific insights gained from 25 years of experience helping executives lead major transformations in their organizations. They explain the critical enablers of successful transformation and the barriers that every leader must anticipate and confront, as well as why speed is essential to execute bold new ideas that create lasting impact.

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