"There is an irony intrinsic to the mad rush to "discover" the dominant Internet business model. What awaits us is the perhaps deflating realization that, Internet company valuations aside, e-commerce is just, when all is said and done, another kind of business. As with businesses that have come before it, there are countless "right" answers, endless combinations of business models and infinite permutations of key themes and approaches. There will be no magic bullet. No matter how often consultants and academics pretend that business is more science than art, every practitioner knows that business is almost all art, just as the genius of nearly every corporate strategy lies in its implementation."