Consumer Goods

Monitor addresses issues such as product innovation, finding and activating new growth opportunities, localization of global branding strategies (e.g., in China and India), trade promotion strategies, marketing organization redesign, brand portfolio divestitures, advertising strategy and marketing mix optimization, use of online channels and their integration into multi-channel systems, and price management.

Recent work includes supporting a major consumer products firm with their evolution to a new way of building brands, reaching and engaging consumers through multiple channels and touchpoints, and managing their agency partners.

The 'New Normal': How Sustainability and Environmental Stewardship is Changing Corporate Competitiveness

Bob Lurie and Scott Daniels, Monitor Group February 11, 2010 Article

A business environment in which carbon emissions carry new costs creates a different competitive context. To succeed in this new environment, companies must reevaluate their core strategic choices, rethink their critical sources of competitive advantage and invest in new capabilities.

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The Official Future Revisited: Thoughts on China's Consumer Landscape in 2015

Torsten Stocker, Angela Wang, Allison Cui of Monitor Group January 27, 2010 Article

The future of China's consumer economy will depend on how consumers lives evolve in the future. This paper examines aspects of consumers' lives -- where they will live, how societal changes will impact their families, their choices and behavior -- to examine questions about the future of the Chinese consumer landscape.

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Accelerating Corporate Transformations

Robert H. Miles in Harvard Business Review January 1, 2010 Article

In this Harvard Business Review cover article, Robert H. Miles, a senior adviser to Monitor, outlines six organizational problems which can slow corporate change, and explains how to attack them sequentially.

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Africa from the Bottom Up

Monitor Group December 1, 2009 Article

Most commentators point to a grim prognosis for sub-Saharan Africa. This research report from Monitor, while acknowledging the region's real problems, argues that it shows signs of diversified economic development and it should resume growing with the recovery of the global economy.

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Taking Advantage of Tumultuous Times: Claiming the Future

Eamonn Kelly October 23, 2009 Article

In this video Eamonn Kelly outlines four key discontinuities driving global change and identifies how leaders can take action to gain competitive advantage. It is part of a special series explaining how leaders can seize opportunities during tumultuous times.

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Open Innovation: No Longer an Option

Geoff Tuff and Ben Jonash October 23, 2009 Article

Companies need to look beyond their walls to compete in these tumultuous times. Open innovation can help businesses more reliably discover new ideas, but they need discipline to pursue the right opportunities with the right approaches. Read more and see other articles in our series.

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Manage Costs to Advance Strategic Objectives

Josh Lee and Karin Stawarky August 19, 2009 Article

Controlling costs has become a necessity for every business in these difficult and uncertain times. But taking costs out of an organization carries significant risks as well as opportunities. How companies approach cost reductions now will help determine their financial health and competitive position when the recovery takes hold.

In this paper, Monitor's Josh Lee and Karin Stawarky discuss how adaptive cost management empowers business leaders to focus spending decisions on strategy and growth.

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Managing Technology-Driven Innovation Risk: How to Turn Uncertainty into Advantage

Scott Daniels and Michael M. Baltay June 17, 2009 Article

In their quest for innovation-led growth, executives are apt to approach technology investments with a conservative risk-averse mindset. This paper explains how taking an active approach to technology risk management, using three common portfolio management techniques, can reduce uncertainty and increase a company's opportunity for growth.

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Access to Minds: Insights from the Monitor Talent Network

Monitor Talent March 26, 2009 Article

In these videos, thought leaders from the Monitor Talent Network tell us their thoughts about the future in business, communications, media and technology.

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Exploring and Learning from the Future: Five Steps for Avoiding Strategic Surprises

Doug Randall March 23, 2009 Article

Why do organizations get blindsided by market transformations that could have been anticipated?  This article from Strategy & Leadership guides you through a systematic process for incorporating plausible but challenging future scenarios into your organization’s learning processes, to help mitigate risk and decrease the likelihood of being unprepared for discontinuities.

 

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