Marketing and Pricing

Today’s ailing economy has corporations and consumers alike demanding higher value for lower cost, and pharmaceuticals are no exception. In a recent Pharmaceutical Executive article, Monitor Partner Thomas Nagle offers three pricing models designed to optimize revenue without compromising patient care.

From financial services to manufacturing to consumer goods, executives report that growing profits in today’s competitive markets has become an ever more difficult task.

Today’s buying process is a constantly changing ecosystem of multiple channels, greater competition and progressively empowered consumers. In their Marketing Management article, Monitor’s Mark Pocharski and Sheryl Jacobson help marketers develop the tools necessary to navigate the increasingly complex minds of consumers.

Everywhere you go business people are asking the same questions about
Internet commerce. Why are profits scarce or nonexistent? Why is there so
much uncertainty about Internet business models? When will some modicum
of order emerge from the chaos of doing business on the Web?

Video capturing consumer experiences and perspectives on Mobile Marketing.

The technologies that enable us to make and consume motion media are becoming better, cheaper, and more widely available.

In today's marketing world, segmentation is often treated as old hat. And it's no wonder.

Competition comes from everywhere now, and your rivals are more aggressively courting the same business you want (and used to own).

The core elements of today’s sales effectiveness initiatives are not the first things companies should be considering.

Big retailers have used the promise of higher volumes to negotiate better deals since the early days.