"There is an irony intrinsic to the mad rush to "discover" the
dominant Internet business model. What awaits us is the perhaps deflating
realization that, Internet company valuations aside, e-commerce is just,
when all is said and done, another kind of business. As with businesses that
have come before it, there are countless "right" answers, endless
combinations of business models and infinite permutations of key themes
and approaches. There will be no magic bullet. No matter how often
consultants and academics pretend that business is more science than art,
every practitioner knows that business is almost all art, just as the genius of
nearly every corporate strategy lies in its implementation."