From the Journal of Business Strategy

Growing a business seems next to impossible in tough economic times. Your customers aren’t buying as much or as frequently as they used to, and the usual programs don’t seem to work as well anymore. And that’s frustrating, because the benefits of growing your core business are clear. 

Growing your core business doesn’t require access to a silver bullet, just the discipline of employing the tried and true growth principles that deliver in good times and in bad. This article outlines several time-tested, proven growth principles that consistently serve to double and triple growth rates.