The world’s rapidly growing megacities represent significant opportunities for companies seeking new markets and justify a unique approach to an important source of potential growth. In this article, Jennifer Lacks Kaplan and Mark Pocharski explain what it takes for companies to build winning strategies to take advantage of this growth opportunity.

In this article adapted from the authors’ new book, The Strategy and Tactics of Pricing (Prentice Hall, 2010), coauthors Thomas T. Nagle, Joseph Zale and John Hogan explore how executives can create pricing policies that lead to profitable and productive customer relationships.

The future of China's consumer economy will depend on how consumers lives evolve in the future. This paper examines aspects of consumers' lives -- where they will live, how societal changes will impact their families, their choices and behavior -- to examine questions about the future of the Chinese consumer landscape.

Over the past year, the use of social media tools has become increasingly mainstream, interest in both networks and leading with a network mindset has mushroomed (driven in part by the success of the 2008 Obama campaign), and the tools themselves have continued to mature. This paper, an updated version of a 2008 article, is an effort to update and share our learning to date.

This paper describes three contracting challenges pharmaceutical executives face when working on performance-based contracts, and how they can overcome them.

Taking Advantage of Tumultuous Times, a series of articles and narrated slideshows from Monitor, offers insights into critical issues organizations face—from corporate strategy to adaptive cost cutting—during this unprecedented period of economic uncertainty and disruption challenging industries across the globe. This article explains how to use strategic pricing strategies to survive a difficult economy and emerge from it stronger and more competitive.

In these videos, thought leaders from the Monitor Talent Network tell us their thoughts about the future in business, communications, media and technology.

Facing a sharp economic downturn and fundamental shifts in the way buyers learn and make decisions, companies must adapt their mix of marketing expenditures and develop new models for customer engagement. These new models, informed by insight into how customers think and behave, welcome shoppers’ involvement in shaping when, where and how they receive information and how they interact with products and brands.

Eastman Chemical Company turned to Monitor Group to help it drive organic growth in a highly competitive and commoditized B2B market for plastic packaging.

In this article from Marketing Management, Courtland Jenkins of Eastman Chemical and Monitor's Geoff Tuff, outline the challenges the company faced and how they worked to solve them: analyzing which customer segments valued Eastman's innovations, understanding the best means for communicating with those customers and demonstrating customer value.