How Social Media, Data Fusion and Behavioral Economics are transforming marketing -- and the enterprise.

An Invitation Only Event.

Most marketers understand that social networks are a new medium, and corporate Twitter accounts, Facebook groups, and virtual worlds are no longer exotic experiments. But few are thinking about what comes next: individual behavior will be captured by the network infrastructure; the data from diverse sources can be fused and analyzed in new ways; and the ideas of behavioral economics can be applied and tested precisely and inexpensively to create customer insights.

Monitor Group is convening an exclusive, invitation-only group of C-level executives together with thought leaders from the Monitor Talent Network to share insights and experiences in a discussion about the future of marketing. Among the Monitor Talent experts scheduled to attend are:

* Peter Hirshberg, chairman of Technorati and a marketing innovator
* Charlene Li, social media and marketing expert, author of Groundswell, founder of Altimeter Group
* Deb Roy, expert on technology and human cognition, director of the Center for Future Banking at the MIT Media Lab
* Clay Shirky, consultant and teacher on new media, social networks and the Internet, author of Here Comes Everybody 

* Marc Mathieu, marketing and brand authority expert, former global brand head, Coca-Cola
* Andreas Weigend, behavioral marketing expert, former chief scientist, Amazon.com
* Judith Donath, cognitive scientist and expert on virtual personalities, MIT Media Lab and Harvard Berkman Center.

The event will take place at University of California at Berkeley. Monitor Talent, a part of Monitor Group, represents thought leaders with provocative ideas and expertise about the future of business, science, and society. They provide corporations and event producers with access to notable authors, speakers, educators, researchers, and executives from around the world.