More than ever before, executives need to identify and cultivate sustainable growth opportunities. While cost management levers are well understood, proven, reliable and systematic, approaches for profitable growth are not. What's required is a disciplined capability that moves beyond conventional marketing wisdom to produce insights that help guide disproportional investments in segments where customer buying behavior can be altered to your advantage. This summit will focus on the critical insights, leadership vision, and organisational capabilities executives must build to drive profitable growth.

Most organisations have yet to discover and institutionalize a reliable and effective repertoire of growth management strategies. A multitude of "new marketing solutions" have helped confuse the issue but have NOT delivered what they've promised. This session, the subject of a forthcoming book by Monitor Group, will outline the insights and lessons gleaned from over a decade of work helping companies double their growth rates.