This conference, co-sponsored by Monitor, helps attendees learn how to incorporate multiple touchpoints into a successful integrated marketing strategy. Monitor thought leaders Larry Keeley and Jeff Wordham are presenters at the event.

In this live, interactive webcast, Monitor thought leaders will explore critical factors companies must consider in adapting their commercial models to global markets, with particular focus on Europe and China. They will identify key differences in market trends and discuss the implications of those trends for building tailored, winning commercial models. They will also discuss which elements of your commercial model must stay consistent across regions to ensure a consolidated brand essence. Participants will come away with a clear vision for how to adapt and implement their new commercial model across the globe.

You are cordially invited to an evening presentation by Bansi Nagji and Geoff Tuff, Partners of Monitor and leaders of the firm’s innovation practice, on their lead feature article in this month’s Harvard Business Review, which spotlights “Total Innovation,” a perspective on how to manage your innovation portfolio for maximum value.

Building Innovation capabilities is a critical part of enabling a Total Innovation program. In cooperation with the Bilateral Presidential Commission Innovation Working Group, Monitor is moderating a one day discussion focused on Innovation models and capability building with current “best in class” examples of how it is done. We will be joined by great innovation companies presenting case studies of their own Innovations and the key enablers and success factors.

In this interactive session, Monitor leaders will discuss how their experience designing innovation capabilities with some of the world’s leading companies has allowed leaders in those organizations to begin to capture new value. We’ll provide real-world context with examples from three industries in transition: pharmaceuticals, retail, and financial services.